ABC Verlag, Zurich

1963-1989

Editor: Konrad Baumann (except for the last book)

Complete collection of original edition of ABC Verlag graphic design books.
The publisher never mentionned any name for this collection. Monograph books have been published, but this set is composed of books gathered in the flap of the dustcovers, where monographs were never mentionned and can be associated with others art books (painting, illustration & photography published by Konrad Baumann).

  • Mostly printed in black, with 1-2 spot color or some full color printing. 
  • Text in German, French, and English (except the last book in German & English only).
  • 10.25 x 10 incjes
  • Hardcover
  • Dustjacket, except for the 2 first books.

Here’s the list with English titles.

  • Graphic Art of a Swiss Town
    Armin Tschanen, 1963
  • Official Graphic Art in Switzerland
    Walter Bangerter & 
    Armin Tschanen, 1964
  • Graphic Design in Swiss Industry
    Hans Neuburg, 1965
  • Publicity and Graphic Design in the Chemical Industry
    Hans Neuburg, 1967
  • Conceptions of International Exhibitions
    Hans Neuburg – 1969
  • Color Sells Your Package
    Jean-Paul Favre, 1969
  • History of the Poster
    Joseph & Shizuko Müller-Brockmann, 1971
  • Basic Typography: Handbook of Technique and Design
    Ruedi Rüegg & Godi Fröhlich, 1972
  • Drawing, A Creative Process
    Kurt Wirth, 1974
  • Form + communication
    Walter Diethelm, 1974
  • Design Concept Realisation
    Wolfgang Schmittel, 1975
  • Signet Signal Symbol
    Walter Diethelm, 1976
  • Graphic Design International: Creative Work of Selected Colleges of Design from 12 Countries
    Igildo G. Biesele, 1977
  • Process Visual: Development of a Corporate Identity
    Wolfgang Schmittel, 1978
  • Color and Communication
    Jean-Paul Favre & André November, 1979
  • Type Sign Symbol
    Adrian Frutiger, 1980
  • Graphic Design Education
    Igildo G. Biesele, 1981
  • Visual Transformation
    Walter Diethelm, 1982
  • Top Graphic Design
    F.H.K. Henrion, 1983
  • Swiss Sport Posters
    Karl Wobmann & Max Triet, 1983
  • Corporate Design International: Definition and Benefit of a Consistent Corporate Appearance
    Wolfgang Schmittel – 1984
  • Political and Social Posters of Switzerland
    Karl Wobmann & Willy Rotzler, 1985
  • Experiment Design: More Creativity through Experimental Design Work — Case Studies from Practice and Training
    Igildo G. Biesele 1986
  • Art & graphics
    Willy Rotzler & Nathan Garamond, 1989
  • Typography: Design with Letters
    Ruedi Rüegg, 1989