Title: Portfolio — a Magazine For the Graphic Arts — Volume 1, Number 1, Winter 1950
Author: Zachary, Frank|Rosenthal, George S
Publisher: Zebra Press
Publication date: 1950
Description: Volume 1, Number 1, Winter 1950 volume of PORTFOLIO, a magazine created under the leadership of Frank Zachary and George S. Rosenthal (editors) and legendary art director Alexey Brodovitch. . Only three volumes were published, each issue exquisitely crafted and curated. Brodovitch’s refusal to allow advertising to mar the flow of this magazine led to its quick demise. A high point of American Graphic Design. Volume I, Number 1, includes 6 bound-in giftwrap paper samples, a Paul Rand trademark insert and a tipped-in Bodoni type specimen sheet, and the highest quality printing available in the early 1950s. Specific contents include: – Giambattista Bodoni: short article about his modern typeface with many illustrations. – Design From the Mathematicians – E. McKnight Kauffer: Poster Designer: includes many poster and sketchbook designs; several of the poster illustrations are full-page reproductions. – Xerography: New Visual Effects with Powder and Electricity – Trademarks by Paul Rand: short article with bound-in fold-out booklet featuring 12 trademarks. – Giantism: USA – The Good Looking Package: includes 6 bound-in giftwrap paper samples, with information about the stores, designs,artist and producers. – The Gift to Be Simple: Shaker design: short article and 8 pages of illustrations of their art. – Saul Steinberg: short article and 7 full page illustrations of his cartoons. – Photography in Fashion: Portfolios by Irving Penn and Richard Avedon: Irving Penn: short article and 9 photos, 8 full-page; and Richard Avedon: short article 9 photographs, 8 full-page. – News Portfolio: Record album cover art by David Stone Martin; designs by Bradbury Thompson, Paul Rand, Alvin Lustig; Knoll Furniture sales brochure by Herbert Matter; miscellaneous designs by A. M. Cassandre, Jean Carlu, Raymond Loewy, Le Corbusier, Ben Nicholson, Kasimir Malevich and others.